The Nevada Investment and Trade Revenue Opportunities - or NITRO - is a strategic initiative of the State of Nevada Office of Economic Development in cooperation with the U.S. Small Business Administration to increase exports from Nevada.
Nevadans are innovators - as pioneers creating the tools needed for ranching and mining; and today, they are manufacturing products to meet the needs of consumers in 145 countries around the globe.
Each year, export sales by approximately 450 Nevada-based companies contribute nearly $6 billion to the state's economy. Despite the uncertain global marketplace last year, the state's exports grew 22.8 percent and created 3,300 new jobs for Nevadans.
The objective of NITRO is to get more companies into Nevada's exporter pipeline. No business is too small to explore the possibilities of exporting. Nearly 97 percent of U.S. exporters are small and medium-sized companies.
About 30 percent of non-exporters say they would export if they had information on how to get started, such as best markets, potential buyers, and export procedures. NITRO was designed to do just that - bring together the resources and opportunities - to create an explosion of growth in Nevada's export revenues.
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